Dr. Damon Fazio

Energy medicine branding for a science-minded audience.

(The ask)

Dr. Damon Fazio, a naturopath who works with the body’s energy field, wanted a brand that would make holistic energy medicine appeal to a science-friendly audience.

(The challenge)

His work deals with something you can’t see. The brand had to feel credible and grounded to people who trust anatomy charts, without losing the spirit of what he does.

(The turn)

I hand-drew a Vitruvian man, the classic study of human proportion, and paired it with a semi-transparent vellum sleeve. When the card slides out, the sleeve becomes the energy field: part of the body, but separate from it. The cards were professionally printed, and I printed and assembled every sleeve by hand in my home studio.

(The result)

The hand-drawn logo and figure became a system that carried through to a memo pad, presentation design and a website for his continuing-education courses for massage therapists.

Business cards were designed with a semi-transparent vellum sleeve, meant to depict the invisible energy field Dr. Fazio works with as a part of, but separate from, the body. The Vitruvian man was hand-drawn then digitized so it could be used as a brand element elsewhere.

Cards were professionally printed, then sleeves printed and assembled by hand at my home studio.

Logo was hand-drawn and brought into Illustrator.

Website for Dr. Fazio’s Continuing Education courses for massage therapists.