← All work
Ayurvedic Packaging
A beauty line built around healing instead of fixing.
(The ask)
In my junior year, I was asked to design packaging for a beauty line. I decided mine would be about healing, not “beautifying.”
(The challenge)
I believe women are beautiful without products. The line had to bring Ayurveda into the American market with humility and a less-is-more feel, without selling insecurity.
(The turn)
Each product is built around one of the three doshas, using colors and botanicals known to balance that type. I made true-to-size vector mockups of real amber bottles to test every label before anything was printed.
(The result)
Lotion, shampoo and face wash for each dosha, with matching boxes.
